Academy mentoring for martial arts school owners

Build a school people want to return to.

Honest guidance for owners who want a stronger academy, a clearer direction and a better experience for students, parents and instructors.

Since 1997 Building a martial arts community in Kristiansand
Since 2007 Full-time professional academy owner and instructor
20 to 400 members Growth built through years of practical work
No magic formula Clear priorities, honest feedback and consistent action

Built in the real world

I know what it is like to carry the whole school yourself.

Kristiansand Kampsport Senter began as a small club with around 20 members. In the early years I taught classes, cleaned the mats and toilets, answered enquiries and handled the marketing. Over time, it became a professional academy with a strong instructor team and 400 members.

That journey was not a straight line. I made mistakes, changed systems, learned to delegate and discovered that growth is rarely about one clever campaign. It is usually the result of many ordinary things being done clearly and consistently.

I will not hand you a borrowed blueprint. We start with your school, your people and what is actually happening.
The training community at Richard Haye's martial arts academy

Ways to work together

Choose the level of support your school needs.

These are starting points. The scope is agreed before we begin, so you know what the work includes and what it does not.

01

Focused direction session

A concentrated online session for one clearly defined challenge or decision.

  • Preparation from information you provide
  • 90-minute online conversation
  • Clear priorities and next actions
02

Academy review

A broader examination of how the school looks, feels and works—from first enquiry to long-term membership.

  • Online or on-site review
  • Conversation with the owner
  • Written priorities and practical action plan
03

Ongoing mentoring

Regular support for owners who want help turning priorities into lasting habits and systems.

  • Scheduled mentoring conversations
  • Review of progress and obstacles
  • Accountability without unnecessary pressure

What we examine

The member experience is built before, during and after class.

We look at the whole academy, identify what matters most and avoid creating a long list of changes nobody has time to complete.

First impression and environment

Cleanliness, order, signs, reception, changing areas and the feeling people get when they enter for the first time.

From enquiry to first class

How easy it is to understand the offer, make contact, try a class and know what happens next.

Teaching and student progression

Class structure, curriculum, beginner pathways and whether students can see and feel their own development.

Team, roles and communication

Who is responsible for what, how instructors are supported and where information is lost or unnecessarily repeated.

Retention and belonging

The routines and human contact that help people feel noticed, included and connected to the academy.

The owner’s role

Where your time is going, what only you can do and what needs a clearer system, another person or a deliberate no.

Students and instructors gathered on the mat at Kristiansand Kampsport Senter

The hard truth

Growth starts by seeing the school as your students see it.

A strong academy is not created by a logo, a sales script or a new social media campaign alone. Students notice whether the school is clean, whether they are welcomed, whether instructors know their names and whether expectations are clear.

Mentoring requires openness. I will be respectful, but I will also be honest about what I see. The purpose is not to copy KKS. It is to help you make your own academy more deliberate, coherent and sustainable.

A simple process

From conversation to action.

1. Initial conversation

We discuss your school, the current situation and what you want to improve.

2. Honest review

I examine the agreed areas online, on site or through a combination of both.

3. Clear priorities

We decide what matters now, what can wait and what should be left alone.

4. Follow-through

You act on the plan, with further mentoring when ongoing support is useful.

Practical information

A clear agreement before the work begins.

The first conversation is used to understand the need and decide whether I am the right person to help.

Language Mentoring can be delivered in English or Norwegian.
Online or on site Focused sessions are normally online. Broader academy reviews can also take place at your school.
Scope and fee You receive a tailored proposal based on the chosen format, preparation and level of follow-up.
Travel For on-site work, travel, accommodation and meals are agreed separately before booking.
Your identity stays yours The goal is not to turn your school into KKS. Advice is adapted to your values, students and local reality.

Frequently asked questions

Before we begin.

Is mentoring only for large academies?
No. It can be useful for a small club building its first clear structure, an established school that has stopped progressing, or a growing academy where the owner can no longer carry everything alone.
Do I have to follow a fixed business system?
No. I use principles and practical experience, not a franchise model. We examine your situation and choose actions that make sense for your school.
Can you guarantee more members?
No honest mentor can guarantee that. I can help you see problems more clearly, improve the member experience, establish better priorities and make more informed decisions. The work and the results remain a shared responsibility.
Can mentoring be combined with a seminar?
Yes. An instructor visit can combine teaching with a focused conversation or academy review. The content and time are agreed in advance so neither part feels rushed.
What should I include in the first email?
Tell me where your school is, roughly how many members and instructors you have, what you offer and the main challenge you want help with. A short, honest description is enough to begin.

Start with the real situation

You do not need to have all the answers before you contact me.

Tell me what is working, what is difficult and what you want the academy to become. We will take it from there.